A little bit of chocolate heaven


Do you dream of chocolate? Well, the closest thing we have to the real Willy Wonka Factory is the visitor attraction of Cadburys World. At Cadburys world, you can go and see how the chocolate is made, drink the original bitter liquid version drunk by the Aztecs and Incas, rub shoulders with the Caramel Bunny and Mr. Cadbury’s parrot. It’s a highly rated day out for all of the family.

Not only do you get to see the inner workings of the factory and how chocolate is transported through systems such as Pneumatic conveying that can be provided by companies like www.aptech.uk.com/pneumatic-conveying-systems/, but you can see where chocolate started its humble beginnings and how chocolate differs around the world.

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It’s probably not what The Cadbury Brothers expected when they began selling tea and drinking chocolate from their shop in Bull Street. They had come from Quaker roots. Quakers are a religious order deeply committed to helping others. They are pacifists and an order that tries to work on society being more equal and fairer. Money is not their concern. Their direct competition was with Frys to start with. As soon as Fry produced their single chocolate bar which was later to become the Chocolate cream Cadbury responded with their own standard chocolate bar. The companies were rivals for many years trading and competing for awards and honors. By this stage, Cadburys’ fortunes were on the wane and it was John’s sons Richard and George that took over the company and began to move it forward. It was George who created the eponymous Dairy Milk. He increased the milk content, the famous glass and a half, creating much sweeter and creamier chocolate that has not really changed since it’s in inception. This stormed the competition so much that eventually Cadbury was able to purchase Fry’s yet they kept the companies name.

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The company was very effective during the First World War. The Cadbury Brothers were determined to help where they could, and they immediately began turning over buildings to the government to be used as hospitals and sent out clothing and chocolate to the troops.  They also supplied troops. Two thousand male employees went to fight, and the female employees became nurses.

Through the years leading up the second world war, the company began to launch more lines adding nuts and fruit to the Dairy Milk bar whilst keeping up favorites like the Crème Egg that they had been making since 1923. Chocolate was becoming more affordable and the Dairy Milk bar accounted for up to sixty percent of the British market. Again, Cadbury made their factories available, this time for war work and the girls went to work on the land.